# Press Kit

## Logo

Our logo is our stamp. It’s the heart of our brand, and its used across our brand to be the cornerstone of our company.

## Colors

Our colors are used consistently to introduce a slick theme with dashes of color to give a more joyful, exciting experience.

- #FFF  
- #F6F6FA  
- #F0F0F7  
- #797ADE  
- #494BCB  
- #03045E  
- #08093F  
- #FFDE87

## Product Imagery

Our product is constantly evolving; our team works hard to create the best possible solution to make work easier for our users.

# Why It's Important to Maintain Your Product Backlog, Especially Now That We Have a Backlog Feature

## What is a Product Backlog?

A product backlog is a prioritized list of work for the development team that is derived from the roadmap and its requirements. A backlog holds work that ranges from really early ideas all the way up to work that is ready to be pulled into an Iteration or Epic.

## What Should a Product Backlog Not Be?

The product backlog should not be a “dumping ground” where tickets are made, rarely escape, and “naturally compost”. Remember, we’re not camping in the forest. The backlog should never be the place where good ideas go to die.

## What is Backlog Management?

Backlog management is the process through which teams add, adjust, groom, and prioritize the backlog to make sure the most valued features are shipped to users.

## Why is an Organized, Up-to-Date Product Backlog Important?

An organized product backlog helps your team clearly define and understand the goals and requirements of a project, prioritize tasks based on their importance, and make informed decisions on what should be worked on next. Not forgotten about.

This allows teams to continuously adapt to changing requirements and priorities, leading to a more flexible and efficient development process. By keeping the backlog up to date, the team can ensure that they remain aligned with the project's objectives and deliver high-quality work.

## Beyond a Planning Tool, How Else Can the Product Backlog Be Used?

The product backlog can also be used as a means of tracking progress. By regularly updating the status of each item in the backlog, the team can see what has been completed and what still needs to be done. This helps to ensure that the product backlog remains up-to-date and relevant, and that the team is working on the right things at the right time.